From Idea to Building Your Startup (Artpreneur Series #2)

You’ve identified a product or service with a market opportunity? How do you take it to life? What is the best business model to pursue? How do you validate the concept and build something that didn’t exist before?

In this seminar, we will review:

- Your business idea

- Understanding your customer

- Review different business models that can be used to go to market

- Validating your product

- Going to market

About the presenter:

Patricia Quintero is an entrepreneurship, business strategy and marketing consultant with more than 15 years’ experience. She has worked in a number of projects in Canada, the United States, England and Colombia.

Patricia is also a vigorous entrepreneur. She has created, launched and operated Patricia Quintero Interiors, a Toronto-based interior design firm. She then launched Creatink Marketing, a boutique marketing services firm that in 2019 rebranded as Quintero and Co and expanded its service offerings.

Patricia’s experience over the years has allowed her to work directly with entrepreneurs, executive teams and C-Level executives. Throughout her professional career, Patricia has been responsible for leading numerous digital and strategic planning teams and has served as an advisor to multiple start-up companies. Patricia was selected as Entrepreneur in Residence at the Toronto Public Library for 2019.

Patricia holds an honours degree in Business from Universidad del Norte in Colombia, an MBA from the Rotman School of Management at the University of Toronto, and a Master’s Degree in International Development of Finance from the University of Leicester in England. She also completed the certificate in Digital Marketing Management from the University of Toronto and the Certificate in Entrepreneurship from Harvard Business School Online.

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Note: Registration closes 1 hour before the event starts, or earlier if capacity is reached.

We hope you can join us! If you have any questions, you can always contact us at entrepreneurship@centennialcollege.ca. We endeavour to reply within 2 business days.