Digital Content Strategy

Rapid changes in technology have impacted how businesses interact with their customers. With the increase of the time users spend on electronic devices, businesses have seen the need to engage with their clients through digital platforms in order to drive engagement and sales.

At the same time, a broad selection of platforms continue to become available: web, social media, digital advertising, search engines, mobile apps, CRM databases, email marketing, video and podcasts among others. They all offer an infinite number of marketing opportunities that present the ultimate challenge to businesses: How do we allocate our limited resources? What is the best platform for us to use? How can I better reach my clients?

Join us as we walk through the key components of the digital marketing ecosystem, their benefits and best practices to create an optimal marketing strategy and plan. We’ll learn how to build strategic marketing campaigns that convey the power of your brand and are consistent across all digital platforms.

About the presenter:

Patricia Quintero is an entrepreneurship, business strategy and marketing consultant with more than 15 years’ experience. She has worked in a number of projects in Canada, the United States, England and Colombia.

Patricia is also a vigorous entrepreneur. She has created, launched and operated Patricia Quintero Interiors, a Toronto-based interior design firm. She then launched Creatink Marketing, a boutique marketing services firm that in 2019 rebranded as Quintero and Co and expanded its service offerings.

Patricia’s experience over the years has allowed her to work directly with entrepreneurs, executive teams and C-Level executives. Throughout her professional career, Patricia has been responsible for leading numerous digital and strategic planning teams and has served as an advisor to multiple start-up companies. Patricia was selected as Entrepreneur in Residence at the Toronto Public Library for 2019.

Patricia holds an honours degree in Business from Universidad del Norte in Colombia, an MBA from the Rotman School of Management at the University of Toronto, and a Master’s Degree in International Development of Finance from the University of Leicester in England. She also completed the certificate in Digital Marketing Management from the University of Toronto and the Certificate in Entrepreneurship from Harvard Business School Online.

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Note: Registration closes 1 hour before the event starts, or earlier if capacity is reached.

We hope you can join us! If you have any questions, you can always contact us at entrepreneurship@centennialcollege.ca. We endeavour to reply within 2 business days.