Digital Main Street: The Importance of Paid Advertising in a Digital Space

Digital Main Street: The Importance of Paid Advertising in a Digital Space

Learn why paid advertising is crucial for your online presence at Digital Main Street - don't miss out on reaching your target audience!

By YSpace, Town of Georgina and East Gwillimbury

Date and time

Tuesday, February 4 · 7 - 8:30am PST

Location

Online

About this event

  • Event lasts 1 hour 30 minutes

Digital Main Street: The Importance of Paid Advertising in a Digital Space

Welcome to our online event where we dive into the world of paid advertising in the digital realm.

More consumers than ever before are turning to online shopping for greater convenience, safety, and variety. In this webinar, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything including what you need to prepare before launching a store, choosing an e-commerce platform and providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets.


What you will learn:

• What is e-commerce, why it’s important and the benefits of selling online

• What platforms are available and how to pick the right one for you

• The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online

• Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO)

• How to set up secure payments and various shipping options and costs

• Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels

• How to provide excellent customer service throughout the e-commerce purchase funnel


Join us to learn why you should consider e-commerce for your business and how you can easily get started.

Learn more about the facilitator:

Digital Main Street assists businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. Want to learn more? Visit digitalmainstreet.ca.

Don't miss out on this opportunity to elevate your online strategy!

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Organized by

YSpace, Town of Georgina and East Gwillimbury

Business Foundations by York University’s YSpace in partnership with the Town of Georgina and the Town of East Gwillimbury, is a weekly educational workshop series designed to help you kick-start your entrepreneurial career or challenge you to rethink your business.

Whether you are looking to start a business or want to elevate your entrepreneurial journey, this program was created to teach you the essential skills and knowledge needed to succeed.

This free-of-charge educational workshop series covers topics such as Building a Business Plan, Marketing and Social Media 101, and Setting-Up Business Operations. Additionally, individuals who attend at least seven out of the nine workshops (minimum of one hour on each call), will receive an Innovation York Certificate of Completion, illustrating your dedication to learning about the essentials of launching a successful business.

Ready to get started? View programming below to gain access to this entrepreneurial workshop series!