(HYBRID) From Idea to Icon: Crafting Your Business’ Brand Strategy
One-hour business branding seminar for businesses providing a concise yet impactful guide to building a memorable and effective brand.
Date and time
Location
Brampton Entrepreneur Centre
41 George Street South Brampton, ON L6Y 2E1 CanadaAbout this event
- Event lasts 1 hour
A one-hour business branding seminar for businesses providing a concise yet impactful guide to building a memorable and effective brand.
This session will cover the essentials of branding, including defining your brand’s purpose, identifying your target audience, and crafting a unique value proposition. Attendees will learn the basics of creating a cohesive visual and verbal identity and how to maintain consistency across platforms.
The seminar will include practical tips and real-world examples to help businesses establish trust, stand out in the market, and lay the foundation for long-term brand success—all in just 60 minutes.
PowerPoint Presentation Outline – From Idea to Icon: Crafting Your Business’ Brand Strategy
Introduction
- Welcome Message
- Agenda Overview:
- What is Branding?
- Key Components of a Strong Brand
- Practical Tips for Building a Brand
- Real-World Examples
- Interactive Activity
What is Branding?
- Definition: Branding is the perception of your business in the minds of customers.
- Why it Matters:
- Builds trust and loyalty.
- Differentiates your business from competitors.
- Creates a lasting impression.
Key Components of a Strong Brand
- Brand Purpose
- Target Audience
- Unique Value Proposition (UVP)
- Visual Identity
- Verbal Identity
Practical Tips for Startups
- Starting Small
- Be Consistent
- Engage with Your Audience
- Adapt and Grow
Real-World Examples
- Case Study 1: Glossier
- Case Study 2: Airbnb
- Key Takeaway: Small, intentional steps can lead to significant results.
Interactive Activity: Craft Your Brand Statement
- Objective: Create a concise brand statement that defines your purpose and value.
- Attendees will engage in a group activity where they will get a feel of how to craft their brand identity
- Time: 10-15 minutes.
- Outcome: A clear and actionable brand statement you can refine and use.
Action Plan – What’s Next?
- Step 1: Define your brand purpose and UVP.
- Step 2: Identify your ideal customer.
- Step 3: Develop your visual and verbal identity.
- Step 4: Implement consistently across all touchpoints.
- Step 5: Review and refine regularly.
Conclusion
- Recap
- Next Steps
- Q&A
Thank You
- Closing comments
- Contact Information
Takeaway
From Idea to Icon: Crafting Your Business’ Brand Strategy
Here are the essential points to guide you as you build your startup’s brand:
What is Branding?
Branding is more than a logo; it’s the perception of your business in the minds of your customers. A strong brand builds trust, loyalty, and differentiation while creating a lasting impression.
Key Question: What do you want your customers to think and feel about your business?
Key Components of a Strong Brand
- Brand Purpose: Define what your business stands for.
- Target Audience: Identify who you’re serving.
- Unique Value Proposition (UVP): Highlight what makes you different and better.
- Visual Identity: Ensure a consistent look (logo, colors, typography, imagery).
- Verbal Identity: Develop your tone, messaging, and brand voice to connect with your audience.
Practical Tips for Startups
- Start Small: Focus on core brand elements before expanding.
- Be Consistent: Use a cohesive visual and verbal identity across all platforms.
- Engage Your Audience: Leverage social media to build connections and gather feedback.
- Adapt and Grow: Evolve your brand based on market trends and customer needs.
Next Steps for Your Brand
- Define your purpose and UVP.
- Understand your audience deeply.
- Create a strong visual and verbal identity.
- Implement your brand consistently across all touchpoints.
- Review and refine your brand regularly to ensure relevance.
ABOUT PRESENTER
Sherif Youssef
Marketing Consultant, Educator, and Empowerment Advocate
Sherif Youssef is a seasoned Marketing Consultant and Coach with over 30 years of expertise in Strategic Marketing and Brand Building. His extensive career spans multiple industries, including hi-tech office automation, telecommunications, manufacturing, retail, and public relations. Known for his innovative and collaborative approach, he specializes in empowering businesses and individuals to craft impactful strategies and compelling narratives that drive growth and foster loyalty.
As an educator, Sherif teaches Marketing, Sales, and Business Management at Sheridan College and Niagara College – Toronto, equipping students with practical tools to succeed in today's competitive business environment. Beyond academia, he mentors professionals and entrepreneurs, guiding them to unlock their full potential.
Committed to community development, Sherif co-founded the Empower Your Future brand with Praveshni Govender and Ritu Kohli-Sethi, which supports newcomers to Canada through workshops focusing on personal branding, confident communication, and navigating the Canadian workplace and culture. These initiatives are designed to help immigrants gain the skills and confidence needed to thrive in their new environments.
Sherif’s corporate career includes organizing impactful events, training sessions, and workshops, sparking his passion for public speaking and thought leadership. Recently, he launched Breakfast with Pinnacle, an event series catering to business professionals and entrepreneurs. The inaugural event addressed critical business topics, emphasizing customer-centric marketing and personalization as tools to foster brand loyalty.
Currently, Sherif is expanding his reach through a balanced social media strategy, blending awareness, engagement, and branding to enhance visibility and foster meaningful connections. His overarching mission is to inspire and empower individuals and businesses to navigate challenges, seize opportunities, and achieve lasting success.
For further questions or support, feel free to contact me at:
Sherif Youssef | theoneconsultants@yahoo.ca