Join us for dinner and discussion on the Sprout Social 2024 Social Content Report
Borealis Grille And Bar
G1 4336 King E Kitchener, ON N2P 3W6 CanadaFor our first IABC Waterloo Articles Club, we'll be discussing the Sprout Social 2024 Social Content Strategy Report. Join us for dinner and a guided discussion on the report at Borealis.
NOTE: Tickets are no cost, but we ask that you purchase food and/or drinks from the restaurant during the club to support them!
About the report
Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel.
For communicators, this is a call to action that’s getting harder to answer. Without the right insights and direction, social teams face creative fatigue trying to keep up with their audience’s heightened demands. Sprout surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network. These findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize, and how to deliver the greatest return on investment from your social media efforts.