Launch Your Digital Marketing Side-Hustle: Build your Marketing Web Page

Launch Your Digital Marketing Side-Hustle: Build a Web Page for a Local Business!

Turn Your Ideas Into Action and Start Building Your Career in Digital Marketing

Program Description:

Take the first step toward your dream career in digital marketing! In this hands-on course, you'll learn how to create a marketing web page to promote your favorite local businesses in the Peel Region as a case study. You'll develop a landing page with a compelling giveaway offer to attract the ideal customers, setting the foundation for your digital marketing portfolio. The program concludes with Demo Day, where you’ll present your work to a panel of business professionals and get real world feedback to refine your skills.

Program Details:

Program Timeline:
🗓️ Feb 22nd – Mar 22nd, 2025 (Every Saturday)
🕙 Workshop Hours: 10:00 AM – 12:15 PM (2-hour session with a 15-minute break)

Who Should Join?

This program is designed for Grade 11 & 12 black youth students in Peel Region who are curious about digital marketing, entrepreneurship, and creating a professional portfolio that could help them land their dream job.

Why You Should Enroll:

• Gain real-world skills and experience in the growing field of digital marketing.
• Build a project portfolio that shows off your creativity and technical skills.
• Explore how you can start building digital marketing business by helping local businesses.
• Get exposure to industry professionals during Demo Day to grow your network and refine your skills.

What You’ll Gain:

• A completed marketing web page to add to your portfolio.
• Hands-on experience with the tools and techniques used in digital marketing.
• Knowledge of how to promote and grow a small business online.
• Professional feedback to improve your marketing skills.
• A head start in building your digital marketing skills and portfolio for university, job applications or your side-hustle.

Course Outline:

Week 1: Understanding the Foundations of Digital Marketing

• What is a marketing funnel, and how does it drive customer conversions?
• Exploring lead generation: How businesses attract their customers online.
• What makes a landing page successful?
• Exercise: Research and analyze examples of high-performing lead-generating landing pages.

Week 2: Discovering and Researching Local Businesses

• Learn how to select an existing local business to promote.
• Identify the ideal customer(s) for the business.
• Leverage AI tools like ChatGPT to assist in:
• Conducting market research efficiently.
• Generating customer personas.
• Brainstorming keywords and identifying customer pain points.
• Exercise: Conduct a market research activity on your chosen local business and its target audience using online resources and AI tools.

Week 3: Creating Content That Converts

• How to craft an irresistible giveaway offer to attract potential customers.
• Writing a benefit-focused headline that grabs attention.
• Developing a clear and compelling call to action (CTA).

Week 4: Building and Launching Your Marketing Web Page

• Using professional landing page templates to save time and effort.
• Adding a web form for lead generation.
• Choosing themes, colors, and images that align with the business brand.
• Creating an effective "Thank You" page to engage users further.
• Designing a downloadable offer page to deliver your giveaway.
• Stretch Goals: Optimize your page for search engines (SEO) and mobile responsiveness.

Week 5: Demo Day – Present Your Marketing Web Page

• Present your completed marketing web page to a panel of local business marketing professionals.
• Get personalized feedback on your design, content, and marketing strategy.
• Learn how to refine your page further to increase its effectiveness.
• Celebrate Your Success: Showcase your new skills and portfolio project with your peers!