Marketing Essentials 1-Day Workshop in Sunnyvale, CA

Marketing Essentials 1-Day Workshop in Sunnyvale, CA

Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount

By Academy for Pros

Location

For venue details reach us at info@academyforpros.com, PH: +1 469 666 9332

Sunnyvale Sunnyvale, CA

Refund Policy

Refunds up to 7 days before event

Agenda

Course Topics:


This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market anal...

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In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

What is marketing?


This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

Growth Strategies


Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

The Marketing Mix


The Marketing Mix and the Extended Marketing mix are explained to learners.

The Marketing Triangle


Participants are provided with a logical approach to marketing using our marketing triangle.

The Marketing Triangle: Understand


The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

The Marketing Triangle: Solve


The importance of providing solutions based on customer requirements is explained.

The Mystery of the British Motor Cycle Industry


The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

The Marketing Triangle: Communicate


Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

Promotional Poster


An activity to consolidate key themes covered during the training

About this event

  • Event lasts 8 hours

    Certificate: Course Completion Certificate

    Language: English

    Duration:1 Day

    Credits: 8

    Refreshments: Snacks, Beverages and Lunch included in a classroom session

    Course Delivery: Classroom

    Course Overview:

    This training, ‘Marketing Essentials’ covers the basics of marketing and is intended not only for people who are new to a marketing role but just about anybody in the organization. A basic understanding of the subject is particularly valuable to people in management, selling, and customer service roles.

    Course Contents:

    Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organization.

    Course Features:

    At the end of this Marketing Essentials training you will be able to:

    • Explain what marketing is and how it links to the growth strategy of a business
    • Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
    • Use the marketing triangle as a logical and customer-centered approach to marketing

    Certification:

    Once after the training, you receive a course completion certificate from Academy for Pros.

    Who can Attend?

    Anybody interested in learning Marketing Essentials Skills.

    We also offer a variety of other courses:-

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    Persuasive presentations that get results, our Business Presentations Training.

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    Training course contents:

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    Frequently asked questions

    What Does Academyforpros provide me on the day of the course?

    We provide Course Materials, Lunch, Beverages and Course Completion Certificate.

    If I cancel my Enrollment, how can I claim my Refund?

    You can request a refund by sending an email to info@academyforpros.com and within 7-14 working days you get your money back.

    How do I enroll in a course?

    You can reach us at info@academyforpros.com or enroll through our website.

    Is the course available online or in-person?

    We host the training through both the platform, Online and Classroom. The virtual training option can be chosen by busy professionals.

    What is the duration of the course?

    The duration of the training is 8 hours. The training will run from 9 AM to 5 PM.

    Do you provide group discount?

    Yes, we do provide great discount for the group registration. To enquire, reach us at info@academyforpros.com

    Will I receive a certificate upon completion of the training?

    Once you complete the training, you will receive a globally recognized Course Completion Certificate.

    Can I switch my registration to different course if required?

    Yes. You can switch your registration to a different course with a week prior notice.

    Are your instructors are qualified and certified?

    Our subject matter experts are from relevant industries and are certified.

    How many credits will I be eligible for?

    You will be credited with 8 PDUs on completion of this training.

    Organized by

    We deliver training solutions to Corporate, Government Agencies, Public sectors, Multinational organizations and Private Individuals. Our Primary focus is to train in a wide range of areas from IT Technical, Personal Development, Human Resources and Management Courses to Project, Program and IT Service Management.

    We have most experienced trainers in the Industry. Our Trainers are highly skilled in their subject areas and are uniquely positioned to provide participants with deep industry experience. They are motivated to transfer knowledge through practical support post and pre-training to provide participants with additional support outside the classroom.

    Early bird discount
    $595 – $795