PAAB's National Workshop Montreal

PAAB's National Workshop Montreal

PAAB’s 2024 National Workshop aims to educate both newcomers and experienced individuals about the code.

Date and time

Tuesday, November 19 · 8am - 3:30pm GMT-5

Location

Holiday Inn & Suites Montreal Centre-Ville Ouest, an IHG Hotel

1390 Boulevard René-Lévesque Ouest Montréal, QC H3G 0E3 Canada

Refund Policy

Refunds up to 30 days before event
Eventbrite's fee is nonrefundable.

Agenda

9:00 AM - 9:30 AM

Opening Keynote: Compliance in Canada

Jennifer Carroll, Director of Communications, PAAB

9:30 AM - 9:50 AM

Why Trusted Advertising is Critical for Successful HCP Engagement

Curtis Fichtner, KeyOps.io

Expert Speaker to be announced

- Latest market data revealing consumer trust levels and the implications to healthcare communications. - Understand the impact of pre-clearance on the perceptions of trust by HCPs towards life-scien...

9:50 AM - 10:20 AM

PAAB Submission & Renewal Excellence

Alan Lu, Reviewer, PAAB

Danielle Anthony, Director of Client Services, PAAB

- Hear how making submissions easy for reviewers may accelerate your submissions timelines. - Step-by-step guide on the tools, processes and best practices to avoid common errors that lead to approv...

10:20 AM - 10:40 AM

Break & Networking

10:40 AM - 11:10 AM

Roche Canada case study

Christian Rostankovski, Commercial Operations Associate,

Jennifer Carroll, Director of Communications, PAAB

- Learn how modular submissions provide an efficient way for brands to achieve multiple approvals quickly. - Feedback from Roche & PAAB on this industry 1st project; apply their lessons to your futur...

11:10 AM - 11:40 AM

Latest Update: Real World Evidence

Jennifer Carroll, Director of Communications, PAAB

- Insights from the first year of submissions: common pitfalls and best practices observed by PAAB. - How to utilize third-party data sets for promotional and non-promotional purposes: risks and opp...

11:40 AM - 12:10 PM

Latest Update: Examples on Burdens of Disease & Study Duration Guidance

Yin Man, Director of Preclearance Services, PAAB

Lara Said, Reviewer, PAAB

- Examples of the new guidelines in action to help you establish effective strategies for balancing utility and credibility of disease burden in future advertising content. - Case studies on product...

12:10 PM - 1:00 PM

Lunch & Networking

1:00 PM - 3:30 PM

Workshop Track 1: For ppl with 0-5 years experience

Workshop: Marketing Tactics to Engage Healthcare Professionals This track will help you identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (H...

1:00 PM - 3:30 PM

Workshop Track 2: For ppl with 5+ years experience

Workshop: Omni-Channel Campaigns to Engage Healthcare Professionals This track will help you integrate tactics across email, social media, conference booths, edetails and more. Helping you deliver a...

3:30 PM - 3:30 PM

15:30: Event Ends

About this event

  • Event lasts 7 hours 30 minutes

The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.

2024 Code and Guidance Updates & HCP Trust in Canada

Hear the latest examples on how the Code & Guidance Updates are impactingnew submissions. Learn what’s driving HCP trust levels across Canada.

Implement Compliant Omni-Channel Marketing Strategies

Understand the integration of clinical and non-clinical claims in omni-channel campaigns to deliver a compliant and cohesive marketing campaign.

Compliantly Increase the Volume of Content to HCPs via Modular Submissions

Learn from Roche and PAAB how modular submissions could provide an efficient way for brands to achieve multiple approvals quickly.

Optimize Your Submission Processes

Discover best practices and innovative strategies to help streamline PAAB submission and renewal processes, minimizing common errors and accelerating approval timelines.

Frequently asked questions

Can I pay via transfer with a PO#?

Yes, please email info@paabtraining.ca stating how many ppl you'd like to send?

Can I get a refund?

You can get a full refund up to 30 days prior to the event. After which, we can only offer a transfer of your place to someone else.

Is there parking on site?

Yes, the venue has parking on site. The parking fee is not included with your ticket price.

Can I speak to someone about the training?

Yes, please email info@paabtraining.ca to arrange a call.

Tags

Organized by

Pharmaceutical Advertising Advisory Board

© Copyright 2024 | Pharmaceutical Advertising Advisory Board. All right reserved  300-1305 Pickering Parkway, Pickering, Ontario L1V3P2 Canada | info@paabtraining | (905) 509-2275 

Early bird discount
From CA$709.37