Presentation Skills Workshop Series 2025

Join Sell It Great's Ben Levy for a Presentation Skills Workshop Series that kicks your team's presentation and selling skills into high gear.

There are three pillars you have to master in order to sell your great work that works:

• Decide exactly what should be shared with your audience in the most compelling way possible. Leave the kitchen sink at home. Unless you’re pitching kitchen sinks, of course.

• Deliver that story to your audience in the most compelling way possible. Which parts do you show on slides? Which parts do you speak to? And how do you create an engaging, two-way dialogue?

• Defend your work appropriately. This means keeping cool under pressure. Knowing how to respond when you don’t have the answer. And being able to handle push back, enlarged logo requests, and even the most dreaded of all responses: “I hate this.”

This Presentation Skills Workshop Series contains three 90-minute learning sessions:

Session 1: The Story that Always Wins - Thursday, February 13th @ 9:00am ET

With so many departments involved, pitches can feel like a case of too many cooks in the kitchen. This workshop answers questions like “Who says what?” “How much time do we each get?” and “Wait- what’s the point of this meeting anyway?” By the time it’s over, your agency will have a single road map that every department can follow to reach the goal: selling the work.

• How to find “the purpose” of each pitch meeting

• The only four questions your pitch needs to answer

• How to ration time and share the spotlight

• Exercises to turn theory into practice

Session 2: Stop Reading Slides - Thursday, March 6th @ 9:00am ET

Why a deck is not the same as a presentation (and why that’s such an important detail). The most common pitfalls when presenting work. Plus, the two-deck solution to winning inside and outside of the meeting.

• Reconsidering the role of slides aka the return of the visual aid

• Best practices for sharing different types of creative work

• How to create two presentations for the effort of one

• Rebuild your slides live- I promise this is more fun than it sounds

Session 3: Turning Presentations into Conversations - Thursday, April 3rd @ 9:00am ET

Want your clients to stop going on mute, or turning off their cameras? This workshop will introduce you to the power of questions, the importance of listening to your audience, and the difference between presenting and public speaking.

• The way most agencies kill engagement

• The key difference between a speech and a presentation

• How to get and keep your clients engaged

• When, where, and how to ask questions

Who should attend:

This workshop is ideal for anyone that is responsible for selling work or persuading people at their agency. This is for all staff levels from any department.

Each session is 90-minutes. The entire Series can be purchased at a discount or you can purchase individual Sessions at regular price. It is highly recommended to purchase the entire series!

AGENDA:

Zoom opens: 8:30 AM ET each session. Please join the Zoom early and be ready to participate at 8:45am for Introductions.

Workshop begins promptly at 9:00 AM ET each session.

COST PER ATTENDEE:

ICA Members: Workshop Series Bundle (all 3 sessions): $900.00

Non-members: Workshop Series Bundle (all 3 sessions): $1,650.00

ICA Members: Session 1, 2 OR 3: $350.00

Non-members: Session 1, 2 OR 3: $600.00

LOCATION: This is a VIRTUAL event.

Interested in sending a group from your agency? Connect directly with Leah Power leah@theica.ca. Minimum registration required for workshop to proceed.

Find more information about the ICA and Training Unlimited here.

About the workshop leader:

Ben’s sold and produced work for national and global brands like Coca-Cola, Sony, Keurig, New Balance, Liberty Mutual Insurance, Jägermeister, Virgin Atlantic, and more. His efforts have been recognized by The One Show, CLIOs, WEBBY’s, FWA, Archive Magazine, and Cannes.

Through his coaching business Sell It Great, Ben’s taught the fine art of persuasion to everyone from creative freelancers to agency execs at places like Droga5, Ogilvy, Amazon, Campbell’s, Krusteaz, STINK, Razorfish, Digitas Health, VML, FCB, CPB, and various other arrangements of letters.

Ben’s published one book he can’t mention in mixed company, and two that he can. He once failed a Salsa class.

You can learn more about Ben and Sell It Great here.

THE SMALL PRINT:

• ICA MEMBER INVOICING POLICY: ICA supports program invoicing for ICA Members only. For those who qualify, an invoice billing is provided for your ICA Member organization to pay on your behalf.
• HOW TO CONFIRM ACCESS TO ICA MEMBER PRICING? Only Canadian advertising, marketing and communications agencies can be members of the Institute of Canadian Agencies (ICA). To find out if your Agency is an ICA member you can reach out to this event's contact.
• PROGRAM CONTENT POLICY: Fees, dates and/or course content are subject to change from previously published information at any time. ICA reserves the right to cancel this program should enrolment levels fall short of guidelines. All registration fees are reimbursed if programming is canceled by ICA.
• REFUND POLICY: Ticket registration is non-refundable but it is transferable to another team member. A minimum number of attendees is required. Should the minimum not be met, ticket registrations will be refunded.
• PRIVACY POLICY: The ICA will only use your information to complete this transaction, to administer your education program and to announce information relevant to the courses in which you are enrolled. We do not share, rent or sell personal information to anyone.