THIS MISSION IS NOW FULL.

Registration is now open for Atlantic Canadian companies to express their interest in participating in SIAL Canada at the Enercare Centre in Toronto from April 29 to May 1, 2025. Invest Nova Scotia, Food & Beverage Atlantic (FBA), the Atlantic Canada Opportunities Agency (ACOA), and Atlantic Provinces are excited to invite export-ready food and beverage companies to join this event.

About SIAL Canada: SIAL is North America’s biggest food-innovation tradeshow, bringing together equipment, technology, and food products in 3 key sectors: food and beverage, grocerant and packaging. SIAL Canada is the only national trade show that offers a complete range of food products under one roof to meet customers’ expectations. Buyers and decision makers across the whole industry, from grocery, wholesale and specialty retail to foodservice and manufacturing, will converge to uncover the hottest trends, latest product launches and the industry’s vision for the future.

The 2025 edition will include Trade Commissioners from Mexico, the Caribbean, Japan, Germany as well as the United States.

Who Should Attend? We are seeking export-ready Atlantic Canadian food and beverage companies, including those led by underrepresented groups, with products that meet market standards.

Key Sectors:

Food and beverage
Grocerant
Packaging

Why Participate?

Global Exposure: Exhibit alongside 16 Atlantic Canadian companies in a shared, open-concept pavilion with branding, graphics, and signage.
Buyer Engagement: Participate in SIAL’s Hosted Buyers’ Program and meet with key decision-makers.
Show Support: Co-exhibitors receive up to $600 in product shipping reimbursement and on-site chef-prepared samples.
Networking & Learning: Gain insights through SIAL’s education program and industry networking opportunities.

Participation Fees:

Exhibitor Program: $2,500

Registration for the show for two company representatives.
10 guest invitations per company
Co-exhibitor space in shared open concept booth with Atlantic Canadian companies
Chef station - Chef to prepare samples for co-exhibitors
Up to $600 reimbursement allowance towards shipping of samples
Design of booth and company kiosk
Shared meeting tables and chairs
Free registration to all conferences during the show
Free registration to the Hosted Buyers’ programs
Company name in the official SIAL Canada catalog

Walker Program: $500

Registration for the show – 2 badges/company
Access to shared meeting tables in the Atlantic pavilion

Travel and accommodations are the responsibility of participants. Financial support may be available—contact your provincial trade representatives for details.

How to Apply: Submit your Expression of Interest by March 14, 2025. Early applications are encouraged as space is limited, and selection is competitive.

How to Register: Complete the following online application: https://atlanticfood.member365.ca/publicFr/form/index/fcdc6a846186f29e9628a399887afdb4f61a7b42

For more information, please contact:
Omaira Ospino, Export Development Executive
Omaira.Ospino@investnovascotia.ca

902.424.6823

The Atlantic Canada Trade Mission to SIAL Canada 2025 contributes to the aims and objectives of the Atlantic Trade and Investment Growth Strategy (ATIGS), a collaborative initiative between the Government of Canada and the four Atlantic provincial governments committed to working together to create jobs and strengthen the economy by increasing the number of firms engaging in international business activities and the value of those activities, by diversifying markets, and by boosting foreign investment in the region.

Financial support for this project is provided in part through the Atlantic Trade and Investment Growth Agreement, between the Government of Canada and the governments of Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador.

MISSION FULL: Trade Mission | SIAL Canada 2025 - Expression of Interest