Social Media Tactics: Build Strong Brands with Communities
Learn how to use social media to create powerful brand communities at DMZ Masterclass workshop on Feb 4, 2025
Date and time
Location
DMZ Sandbox
341 Yonge Street Toronto, ON M5B 1S1 CanadaAgenda
5:30 PM - 5:55 PM
Networking & Refreshments
6:00 PM - 7:30 PM
Masterclass Workshop
About this event
- Event lasts 2 hours
This Masterclass will equip you with essential strategies to elevate your social media game and drive impactful results. You’ll learn how to conduct competitor analysis, define your brand identity, and set clear goals. Discover effective content strategies and techniques for building a strong, engaged community. We’ll also explore the roles of user-generated content (UGC) and influencers, and how to leverage them to grow your business. Finally, gain insights into scaling your efforts and sustaining long-term success in the evolving digital landscape.
Learning Outcomes
By the end of this workshop, participants will learn:
🎯 Master Brand Strategy Fundamentals: Define your brand identity, set SMART goals, and craft a content strategy that connects with your audience and drives growth.
📈 Leverage UGC & Influencers: Understand the difference between user-generated content and influencer partnerships, and learn to use both effectively to boost visibility and loyalty.
🌟 Scale and Sustain for Long-Term Success: Build and nurture a strong community and develop strategies to scale your social media presence while ensuring sustainable growth.
Location: DMZ Sandbox, 3rd floor of TMU Student Learning Center at 341 Yonge St (Glass building on the North-East corner of Yonge and Gould)
About DMZ Masterclass
Whether you're taking the first step into entrepreneurship or looking to sharpen your skills, the DMZ Masterclass is tailored to provide you with actionable insights and practical knowledge.
For more information and to register and stay informed on more workshops, visit DMZ Masterclass. Space is limited, so secure your spot today!
About the Speaker
Taneesha is a social media strategist with over 350K followers and an entrepreneur with a proven track record in tech and finance. She founded Greaves Agency, earning the DMZ Youth Entrepreneurship Award in 2024. Previously recruited by a multi-billion-dollar FinTech company, she grew TikTok followers by 1.3M (3150% increase), led campaigns with 1B+ in reach, and worked on projects with stars like Cristiano Ronaldo, Khaby Lame, and The Weeknd. She's been trusted by top companies like TD Bank, Loblaw, Intuit, PC Financial, Subway, Rakuten, and more is passionate about helping individuals and brands connect and scale globally through effective social media strategies.
Frequently asked questions
DMZ Masterclass is entirely free! We believe that anyone interested in learning more about entrepreneurship should have access to our classes and experts.
Register for DMZ Masterclass on our website! https://dmz.torontomu.ca/masterclass/
Not at all! DMZ Masterclass is open to any community member, whether it’s a student, a business owner, an industry professional, a professor, or anyone else!
The DMZ Sandbox is located within the TMU Student Learning Center at 341 Yonge St on the corner of Yonge and Gould Street, north of Dundas Square. Upon entering the building, take the stairs on the right all the way to the 3rd floor. We are the first door on the left.
Register for DMZ Masterclass (https://dmz.torontomu.ca/masterclass/), sign up for classes via Eventbrite, and start showing up! You need to attend at least 5 Masterclasses to earn your first badge.
2 TedPoints | Participation at this event awards you with 2 TedPoints. You can visit the Fit for Business (FFB) website to learn more about TedPoints.
If you sign up for a DMZ Masterclass but can no longer attend, we ask that you please cancel your ticket in advance through the confirmation email you received with your ticket. This will allow your spot to open up to a participant who will be able to attend instead.
As long as you can come to our DMZ Sandbox where we will be hosting our Masterclasses, then yes!
At this time, all DMZ Masterclasses activities will be in-person at the DMZ Sandbox.