UnCharitable explores how our societal values toward the operating needs of non-profits are preventing them from being as innovative and sustainable as they could be.
United Way British Columbia's mission is to foster healthy, caring, and inclusive communities, but we can't accomplish that without a healthy non-profit sector.
Imagine a world where nonprofits could market their initiatives to donors with the same vigor and creativity as corporations do with their products. Could this shift fundamentally alter the landscape of philanthropy? What if we embraced the notion that effective fundraising often requires strategic investments in areas like advertising and marketing?
